Who is most to blame for the deaths of Romeo and Juliet Free Essays

Essay topic: Who is most to blame for the deaths of Romeo and Juliet? The tragic death of Romeo and Juliet can be amounted to the many factors and influences, however, it can be condensed to the feuding households of Capulets and Montagues, the good-hearted Friar Lawrence and the actions of the ‘star-cross’d lovers’. The ill-fated death of the young lovers is a consequence of the unfortunate events and circumstances created by these characters mentioned. The ‘ancient grudge’ between the Capulets and Montagues sets the foundation for unfortunate events that catapults their offspring to their ultimate demise. We will write a custom essay sample on Who is most to blame for the deaths of Romeo and Juliet? or any similar topic only for you Order Now The ‘pernicious rage’ between both households ‘alike in dignity’ has significant impact on the course of Romeo and Juliet’s lamentable love story. Most importantly, the existence of the quarrel presents a considerable impediment for Romeo and Juliet to ultimately ‘be together’ and enjoy their courtship. The ‘canker’d hate’ between old Capulet and Montague has being so saturated in Romeo and Juliet that from the get go, both conceal their relationship and take the‘faithful vow’ in surreptitiously. The quarrel has resulted in violence as an accepted part of life for the two and an acceptable way to resolve problems. Romeo is forced to defend his family’s honour and his own by avenging the death of Mercutio resulting in the death of Tybalt although Romeo had indeed attempted to avoid any violence with the cousin of this dear wife leading to the banishment of Romeo to Mantua. The authoritative parenting causes Romeo and Juliet to irrational decisions as a means to solving their problems as they see no other way. Old Capulet and Lady Capulet in particular are much more forceful of their opinions on Juliet and expect her to uphold their wishes. After the death of Tybalt, OId Capulet hastens his preparations for the marriage between the count and Juliet pushing Juliet over the edge leading her to disastrous and dangerous decisions to be with her ‘true love’. The actions of the Capulets and Montagues are accountable for the many events that lead to the tragic death of Romeo and Juliet. The benevolent Friar Lawrence creates many complications in the tale of Romeo and Juliet although his intentions are good-hearted. Although the Friar is ary of Romeo and Juliet’s relationship, he immediately agrees to be Romeos ‘assistant’ in hopes of turning their ‘household’s rancour to pure love’ and unites the lovers with a ‘faithful vow’. The friar not only disregards his ‘misgivings’ but also plays privy to the relationship and marriage of the ‘star-cross’d lovers’. The priest inadvertently feeds Romeo and Juliet irresponsible and extreme id eas and devises to ensure that their love will live on. When Juliet came to him with ‘wild looks’, Friar Lawrence suggests that Juliet take a sleeping potion before her ‘marriage’ to Count Paris and feign death until the arrival of her lord, Romeo. This again necessitates the use of dishonesty for Juliet to her parents. When Romeo receives news the ‘death’ of his ‘true love’ he jumps to conclusions and purchases a vial of poison to take his own life with. Friar Lawrence was not prepared for this turn of events though he devised a plan that Romeo should ‘know our drift’ things did not occur so and Romeo takes his life. When Juliet awakens to find poison be Romeo’s ‘timeless end’ she too takes her life after the friar had unintentionally promoted and encouraged the hasty decisions of the two lovers. Although the friar had kind-hearted intentions he was ‘miscarried’ and consequently was responsible for the bereavement of Romeo and Juliet. Romeo and Juliet’s own hasty and naive decisions contribute largely to their ‘untimely death’. Both Romeo and Juliet recognise the danger in their courtship when the come to the realisation that their love is ‘sprung from†¦only hate’ but continue to court each other in clandestine and still believe that they can associate with each other. The resolution of marriage for Romeo and Juliet was one of hastiness and impulsiveness; the couple had known each other for but a few hours! Although Juliet feels that that their love was ‘too rash†¦too like lightening’ she still mentions marriage.. Romeo heeds no avail of the friar’s wise words to be ‘wisely and slow’ and agrees to exchange the ‘faithful vow’. The pair are an ‘hour but married’ and Romeo is ‘banish’d’ for slewing Tybalt, once again the young lovers rush to consummate their marriage before Romeo escapes to Mantua. When Balthasar brings tidings of Juliet’s ‘death’, he also advises Romeo to ‘have patience’ but Romeo inflicted with desperation and self-pity, yet again pays no attention and hastens to the Capulets monument where he proceeds in taking his life swiftly although he had noticed that Juliet’s lips were ‘crimson’ still. The couple in their passionate throws and young naivety held no respect to the wise advice they were given by the friar nor did they take notice of their own suspicions of warning and ultimately their ‘untimely’ death can be attributed by their own actions and behaviours. In conclusion, the grievous death of Romeo and Juliet is consequently the responsibility of not one lone character but various characters and events that took place. The ‘fury’ of the Capulets and Montagues, the naive Friar Lawrence and Romeo and Juliet themselves play key roles in the misfortunes that led to the fatality of not only Romeo and Juliet but Tybalt and Mercutio as well, ‘all are punish’d’. How to cite Who is most to blame for the deaths of Romeo and Juliet?, Papers

Russian Revolution Of 1917 Essay Research Paper free essay sample

Russian Revolution Of 1917 Essay, Research Paper THE RUSSIAN REVOLUTION February Revolution At times, Nicholas II was warned by the Durma what catastrophes could take topographic point if he didn t do any reforms. The Durma believed that a constitutional authorities should be started. Nicholas ignored these warnings. Soon after this a group of work forces killed Rasputin, trusting this would alter the emperors mind, and Nicholas II responded by prefering Raspution s followings in tribunal. War was shortly followed. The Revolution began on February 23rd with a rebellion which lasted until the 27th in 1917. The chief cause of the rebellion was the terminal of the czarist government. Another cause of this was their hapless economic system which made it difficult to vie with Germany in World War II. Russia was besides non able to build up and fit many of the work forces whom sent to contend. During February23-25th over 90,000 work forces and adult females went on work stoppage in Petrogad. We will write a custom essay sample on Russian Revolution Of 1917 Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page During these yearss many brushs came between constabularies and demonstrators. Cossack military personnels were so called in to assist out the constabulary, but they didn t aid much. By this clip the workers had took over several constabularies Stationss, and so fire them down. On February 26th, more military personnels from Petrograd were sent out to c ontrol workers. Soldiers killed a figure of workers, because they were ordered to. When firing began many workershid, but every bit shortly as it stop they went face to face with the soldiers once more. The workers managed to go through through their lines. On February 27th the revolution was exultant. The Petrograd soldiers had joined forces with workers. They finally took over the capital. The lone bad portion about this was 1500 people were killed. Two new organic structures of authorities were started, the Petrograd Soviet of Workers and Soldiers Deputies and a probationary authorities was formed. On February 2th the Soviet had Nicholas s curates arrested, and the Durma placed its commissars in charge of the ministries. Finally, on March 1st, Nicholas stepped down. The October Revolution Lenin noticed what was go oning with the probationary authorities and asked the Solshevik Party to form an ground forces and seize power. This program was approved October 10th by the commission. It was carried out during the dark of October 24-25th by the leader of the Military Revolutionary commission under the lead of Trotsky. Armed electors, soldiers, and seamsters broke into the Winter Palace and took over. On October 25th Trotsky announced the terminal of probationary authorities.

UBER â€Market Analysis in Australia-Free-Samples for Students

Question: Discuss about the Market Analysis of Uber. Answer: Introduction The analysis of SWOT and macro- environmental factors is important for an organization. For instance, the SWOT analysis of the report helped to understand the internal strength, weakness and external opportunities and threats. The segmentation of market is analyzed for Uber using segmentation variables. Two segments are chosen- the market segment for transportation and that for food-delivery. The attractiveness of each segment is analyzed and a positioning map is drawn for the target segment. Macro Environmental Factors Macro Environmental Factors Political factors-The political environment of Australia is stable which is an opportunity for Uber. The government introduces tax policies for protection of the economy and can introduce laws related to protection of environment (Hollensen 2015). Economic Environment- Australia is a large capitalist economy with a dominance of service sector which is an opportunity for Uber. The Uber service is not completely regulated in all states of Australia (Bond 2014). Socio-Cultural Environment- the Australians are technologically aware and have high disposable income which is an opportunity for Uber, however the preference of Australians towards local brand can act as a threat (Wallsten 2015). Technological factors- Australia focuses on technology and innovation, R D and new technology like electric cars can be an opportunity for Uber; however disruptive technology like Google car can act as a threat (Keller and Kotler 2016). SWOT Strength The operational cost of Uber is low(Chen and Sheldon 2016) The standard of service for Uber is high; drivers and cars are verified (Bresler and Lubbe 2014). Uber has a brand name recognized worldwide Uber has a good customer base in Australia Weakness The loyalty factor between Uber and driver is low The service idea of Uber can be imitated by competitors (Cusumano 2015). The customer base of Uber does not demonstrate loyalty, switching among customers is high (Rogers 2015). The privacy concerns of consumers are high Opportunities Uber can leverage new technologies like electric cars The Estimated Time of Arrival can be reduced with an increase in number of drivers for Uber Uber can introduce alternate medium of Transport like Uber Chopper The valuation of the company can attract more investors (Wallsten 2015). Threats New Technology like driverless Google cars is a threat for Uber Uber faces competitive rivalry Drivers of Uber are dissatisfied with profit margins which is low Fraud and scandals can tarnish brand name (Hollensen 2015). Consumer behavior Definition and importanc It is the study of how individual consumer, or groups and organizations satiate their needs and ways by selection, purchase, usage and disposal of goods and service. It is important for organizations to study consumer behavior to create better value for consumers (Hollensen 2015). The two market segments for Uber are the passengers that use the vehicles of Uber for transportation Another market segment for Uber is the people who use Uber Eats App for ordering food from their favorite restaurants. Audit i) Internal influences like inner psychological motive of consumers, experience from previous purchase and attitudes and core values are internal influences that affect consumers. ii) External influence like word-of-mouth from opinion leaders and recommendations of family affect consumers The decision making process for the buyers of these two segments can go through the following stages Need-Recognition or Awareness of Problem- The customers who avail Uber do so when they have a need to transport, the customers for UberEats first need to satiate hunger. Information Search- The customers can search for information about alternate medium of transport online and the information about different food delivery app can be accessed by consumers. Evaluation of Alternatives- After information search about rival companies offering similar products and service, consumers will choose the best alternative. The alternatives can be rated in terms of variables like price, quality and the best option is chosen by consumers. Purchase- Consumers take the purchase decision after evaluating the alternatives. Post-Purchase Evaluation- Consumers are satisfied or dissatisfied at this stage. They can rate the Apps of Uber and take the decision of loyalty or switch (Armstrong et al. 2015). Segmentation Process Definition and importance The segmentation process divides a homogeneous market into identifiable segments that demonstrate similar characteristics, needs and wants. The segmentation process is important because segments are measurable and accessible which facilitates in targeting and positioning (Keller and Kotler 2016) A table with two segments Market segment that uses Uber for transport Market segment that uses Uber for food delivery Demographics- Income level, technological education, family size can be used as demographic variables for this segment Demographics- Family size, ethnicity and age are demographic variables for this market segment Behavioral- Loyalty status and usage rate can be behavioral variables for this segment (Keller and Kotler 2016). Behavioral variables for this segment can be occasions and benefits sought. Geographic segments like rural-urban, division of segment by cities can be used for this segment. Geographic variables like area and location for customers can be used for this segment Psychographic variables like lifestyles can be used for this segment Psychographic variable like Interest can be used for this segment (Keller and Kotler 2016). An explanation of the table The two segments chosen in the above section are different and Uber can use different strategies for the segments For market segment that uses Uber for transport- This segment should be customers with disposable income and customers who are aware of technology. The loyalty status of these customers and their rate of usage should be checked by Uber. The lifestyle of these customers and their location, for instance, in which city of Australia they are located or whether they are rural or urban customers will be valuable information for Uber. For the market segment that uses Uber for food delivery- The family size, ethnicity and age of this segment should be considered because the choice of food and amount ordered depends on these factors. The occasions during which food is ordered and benefits sought should be taken into account. The location of consumers and psychological motive behind ordering food or interest should be considered for this segment (Keller and Kotler 2016). Target Markets Explanation for the choice of two target market Target market that uses Uber for transport- This target market is an attractive market segment for Uber because there are consumers who would prefer to rent a cab instead of their own car or public transport like bus or train. Uber can be used for transportation by school kids, college-goers or professionals. Target Market that uses Uber for food delivery -This target market is attractive because there is an increase of customers in Australia who prefer their favorite food to be delivered at doorstep (Keller and Kotler 2016) Strategies for each segment Uber should leverage this opportunity of transportation needs of consumers and adopt the strategy to provide easy and timely transportation for this segment. Uber can use the strategy to tie-up with local restaurants and hire food delivery person to deliver food timely to consumers who will order food by app. Diagram explanation Uber should provide food high in nutrition and good to taste which is evident from the positioning map which can be a competitive advantage for this segment (A table with two segments Market segment that uses Uber for transport Market segment that uses Uber for food delivery Demographics- Income level, technological education, family size can be used as demographic variables for this segment Demographics- Family size, ethnicity and age are demographic variables for this market segment Behavioral- Loyalty status and usage rate can be behavioral variables for this segment. Behavioral variables for this segment can be occasions and benefits sought. Geographic segments like rural-urban, division of segment by cities can be used for this segment. Geographic variables like area and location for customers can be used for this segment Psychographic variables like lifestyles can be used for this segment Psychographic variable like Interest can be used for this segment. An explanation of the table The two segments chosen in the above section are different and Uber can use different strategies for the segments For market segment that uses Uber for transport- This segment should be customers with disposable income and customers who are aware of technology. The loyalty status of these customers and their rate of usage should be checked by Uber. The lifestyle of these customers and their location, for instance, in which city of Australia they are located or whether they are rural or urban customers will be valuable information for Uber. For the market segment that uses Uber for food delivery- The family size, ethnicity and age of this segment should be considered because the choice of food and amount ordered depends on these factors. The occasions during which food is ordered and benefits sought should be taken into account. The location of consumers and psychological motive behind ordering food or interest should be considered for this segment (Keller and Kotler 2016). Uber should position itself as a transportation system that delivers service in a wide range of locations with limited choice, because consumers can only book certain variety of cars in Uber App. Uber has USP of network of drivers and App for this segment(Rogers 2015). Recommendations Uber should choose the market segment of transportation. This segment is preferred over the other segment because transportation is the core competency for Uber and the company has technological know-how in this field (Rogers 2015). Reference Lists Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Bond, A.T., 2014. An app for that: Local governments and the rise of the sharing economy.Notre Dame L. Rev. Online,90, p.77. Bresler, M. and Lubbe, I., 2014. Marketing management. Chen, M.K. and Sheldon, M., 2016, July. Dynamic Pricing in a Labor Market: Surge Pricing and Flexible Work on the Uber Platform. InEC(p. 455). Cusumano, M.A., 2015. How traditional firms must compete in the sharing economy.Communications of the ACM,58(1), pp.32-34. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Keller, K.L. and Kotler, P., 2016. Marketing management. Pearson. Rogers, B., 2015. The social costs of Uber.U. Chi. L. Rev. Dialogue,82, p.85. Wallsten, S., 2015. The competitive effects of the sharing economy: how is Uber changing taxis?.Technology Policy Institute,22

Senseo Creating Competitiveness through an International Alliance

Introduction For the last one decade, Senseo has been an important contributor to the coffee appliances business. The company breakthrough in coffee pod machine has enabled consumers to make quality coffee faster than before (Hollensen, 2010, p.140). Small size and ease of use from Senseo system helps in making the necessary coffee cup. Many households today rely on Senseo automated coffee pod machine.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More The company highlights the coffee pod machine and coffee pods as the ensuing unique value adds in the current global market. These are products that can rapidly obtain, analyze and take action on real-time data inputs. For the products such as coffee pods, Senseo is a market leader in many European countries while it also serves other foreign markets in America continent. The unce rtainties associated with each market are different and part of the Senseo story. The constant adaptation of products and business strategies are defining features of Senseo as a business. This is an important accomplishment of the firm especially when it comes to international expansion. The stiff competition in the global coffee market suggests the need for strategic entry into foreign markets in order to increase the market share (Hollensen, 2010, p.142). Beginning with the development of the patented coffee machine and brewing process in 2001 and extending to Senseo one-of-a-kind coffee ponds, international marketing initiatives have been considered by Senseo as the key to business success. The international alliance between Philips and Douwe Egberts is not just incremental gain but performance gain of an order of magnitude. Concurrently, Senseo has long invested in international market expansion which is another imperative part of this case. Senseo is the result of the partners hip between electronics expert Philips and coffee roaster Douwe Egberts both of which have a degree of autonomy (Hollensen, 2010, p.139). Royal Philips Electronics is based in Netherlands while Douwe Egberts is based in Denmark.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Both of these firms have expanded internationally with substantial brand recognition across the world. This case study is focused on the competitive advantage created through this alliance and the spirit of expansion is reflected in the performance of Senseo in presence of determined competitors. Global market environment The global coffee products market is becoming increasingly saturated. This is because of the increasing number of companies which are venturing into the industry. One of the factors that are contributing to this rapid growth is the increasing distribution of me-too products. This section gives a comprehensive of the coffee products market environment through PEST analysis. PEST analysis Political factors In order for Senseo to operate in the international market, it went through an important strategic alliance. This process of partnering exposed the company to various political factors across different economies. Government stability is a major factor that affects the company business. According to Cavusgil et al (2009), firms intending to enter new market encounter country risks including political risk which refers to the stability of the target country government. Expansion to these markets put the company under these political risks. The success of Senseo in many European countries can be attributed to the political stability of these countries. Thus the firm should reconsider this issue when entering emerging markets in future. In addition, governmental trade laws and regulation are key factors influencing Senseo international business. Between 2001 and 2007, the compa ny success was accelerated by the patented pod machine (Hollensen, 2010, p.141). However, the ccompany has to cope with new environments where such laws do not apply. There are also different intellectual property rights within these environments though Senseo can take the advantage of the alliance as the basis to mitigate any risk associated. Export laws affect the business in that Douwe Egberts has to abide with such legal requirements when exporting the coffee used to make coffee pods.Advertising We will write a custom case study sample on Senseo: Creating Competitiveness through an International Alliance specifically for you for only $16.05 $11/page Learn More Economic The potential markets for Senseo products include the developed and emerging markets. In fact, the economic situation in the European countries where the company operates in terms of monetary issues is a major factor that drives Senseo. The economic trends in home countries of the par tners have also impacted on the business significantly. For instance, it has been reported that one third of the Dutch households own a Senseo machine and the number is expected to increase (Hollensen, 2010, p.140). This is partly because the country is economically stable and individual income is relatively high. Moreover, the fact that Senseo is operating in emerging markets such as the Chinese market suggests the influence of economic factors in these economies. According to Fedorova and Vaihekoski (2009), the major sources of risks in emerging markets are market segmentation and fluctuations in exchange rates (p.6). Single serve brewing concept is expected to impact most developing markets where disposable income has not reached sustainable level (Hollensen, 2010, p.138). Therefore, the economic growth in these markets will be a key driver of Senseo business in future. Socio-cultural factors International business are affected by changes in social environment either positively o r negatively (Baron, 2005, p.207). Senseo operates in several markets with varying social and cultural preferences. Cavusgil et al (2009) connote that cross cultural risk is a key challenge for internationalizing firms. The fact that European consumers have a special attachment to coffee is a major drive for success in the industry. Coffee is consumed daily by all members in a typical European family. Essentially, the international growth of Senseo can be directly related to increasing demand of a faster way to make a cup of coffee. Furthermore, the population has been increasing throughout the decade leading to increase in coffee consumption (De Mooij, 2010, p.71). The new generation is looking for the easiest and convenient lifestyle thus embracing new technologies with both hands. For Senseo and other coffee pod machine marketers, this group forms the largest segment.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, the typical owner of such a machine is 40 years or below suggesting the significance of the younger generations (Hollensen, 2010, p.140). Therefore, it appears that the high birth rates in potential markets are a factor that can influence the industry as long as it meets the expected lifestyle standards. Technological factors In the last one decade the world has experienced massive technological developments. These changes have been part of the success factors for Senseo. Senseo coffee pod machine is a technological breakthrough that has built consumer intimacy. The company has also sort to differentiate the products through the adoption of new technologies for their products as reflected in the new model machine. Competitors such as Nestle and Melitta Unternehmensgruppe Bents KG have continued to introduce new machines with added technological features. Thus, the competition is somehow based on the technological capability of individual firms. Strategic fit analysis The mar ket environment indicates that Senseo is faced by a number of opportunities and challenges. For instance, the analysis shows that there is a high probability of the company experiencing an increment in the intensity of competition. On the other hand, economic stability and growth coupled with social trends represents an opportunity for Senseo to increase market share and profitability. The high rate of technological innovation presents an opportunity for Senseo to improve the competitive advantage through production of faster and high quality coffee pod machines. However, this is achieved when the company focuses on the core competencies and strengths to exploit the emerging opportunities while converting the weaknesses into strengths (Spence Kale, 2011). Core competencies According to Hitt, Ireland and Hoskisson (2011), firms’ core competencies refer to the capabilities that form the accruing source of competitive advantage (p.82). Johnson, Scholes and Whittington (2008) ar e of the opinion that for a company capability to be considered as a core competency, it should be inimitable, unique, non-substitutable and valuable (p.4). In all operations, Senseo has managed to create a number of core competencies. First, Senseo has developed strong brands that have successfully penetrated the international market. The company has achieved this by forming a strategic business alliance with two important firms. The strong brand is accompanied by the strong brands of individual companies that form the alliance. As noted, creating an overall identity that transparently links coffee and appliance as part of single system and building consumer intimacy around this was the crucial building block to success (Hollensen, 2010, p.140). Secondly, Senseo has built a strong management team to suit the internationalization strategy. As Cavusgil et al (2008) noted the fundamental challenge facing the organizations entering international markets is centered on solving manageria l problems in these markets (p.5). Thus, the success of the company is directly connected to good management. Furthermore, the key people involved in managing such an alliance must have the personal skills to make it a success. SWOT analysis Strength To survive in the international market, it is vital to build a competitive advantage (Harrison John, 2009, p.61). Among the ways through which a firm can achieve this is by improving important strengths. In business operations Senseo has developed a strong brand image due to the effectiveness in designing and producing high quality coffee pod machines. The company has invested heavily on RD such that they produce new products ahead of market competitors. With characteristics of a strategic asset-seeking investment, Senseo has been able to promote long-term goals by reaping the advantages of the two partners (Dunning Lundan, 2008, p.73). The implementation of effective technology enables the company to produce high quality products. Th is satisfies the needs and wants of the consumers in the target markets especially those in European and American countries. Weaknesses The major weakness for Senseo is the narrowed focus on Eastern Europe markets. Cavusgil et al (2009) highlight the importance of market research before a firm decides to enter foreign market. But, Senseo demonstrates failure in this respect as their target market is primarily European countries while other countries could promise better performance. In addition, Senseo has very few products in their portfolio which suggests limited market segments. Coffee appliances are many and the company should attempt to widen the product portfolio and probably enhance their competitive advantage. Opportunities The social changes being experienced in many countries present an opportunity to Senseo. For instance, the growth in population presents an opportunity for the company to increase the current customer base. In addition, the economic growth in some countri es is an opening to new markets. Emerging markets are said to offer greater market development opportunities than those in developed countries but with the offer of higher returns comes higher risks (Cavusgil et al, 2008). The high rate of technological innovation also presents an opportunity for Senseo to enhance global competitiveness. This arises from the fact that the company will be able to develop high quality coffee pod machines (Economist Intelligence Unit Limited, 2009, p.10). Threats Senseo faces intense competition from other multinational companies such as Nestle, Melitta, Tchibo and Aldi (Varga, 2010, p.5). The future success of the firm is threatened by the fact that these companies are also diversifying their products. Therefore, consumer bargaining power in international markets is increasing due to the wide range of products available for them. In addition, Senseo is threatened by low-cost followers from china who must enter the industry in future (Tsui Lau, 2002). In as much as the firm differentiates through the alliance, the low cost followers will never be discouraged as long as new technologies are in place. There could be the fear of the followers developing cheap coffee pod machines that consumers would consider to be better. More interesting is that the followers begin by entering the emerging markets on their way up while Senseo approach these markets from the top. Therefore, the firm is threatened by saturated markets in those emerging markets if the foreign investment comes at a later stage. Creating international competitiveness through core competences Product development has been a long-term priority for Senseo. When the company focused on coffee products to support market entry it needed to create value to customer through innovation and high quality products. In 2001 the company developed the first coffee pod machine that was geared towards the use of coffee pods produced by Douwe Egberts (Hollensen, 2010, p.140). As the machi ne was patented, Senseo was able to increase the market share due to the high demand of the product. Indeed, the company was able to sell more than 15 million coffee machines and more than 8 billion coffee pods in the first seven years (Hollensen, 2010, p.140). According to Uppsala model, the company gradually increased and intensified activities in neighboring markets as the demand increased. By mid-2007 it was estimated that the company sold over five million coffee pod machines in Germany. Currently, Senseo business depends on innovation as patents were revoked in many market environments. Competitors keep on bringing new products into the market thus forcing the company to heavily invest on RD. In 2007 the company launched a new model-the Senseo New Generation-with novel mechanism to accommodate larger cups and new features including insufficient water indicators, larger water reservoir and options allowing users to adjust water quantity (Hollensen, 2010, p.142). This breakthrou gh is a result of the strategic alliance that enables the company to control the development of both coffee pod machines and the coffee pods. The success of a strategic alliance depends on the benefits perceived by each partner especially if their brands are already recognized. In this regard, Senseo had to leverage the equity in the partnering brands in order to give credibility to the new brand (Hollensen, 2010, p.141). While competition may lead to adverse factors like reduced prices of the products, a partnership can succeed by relying on mutual performance (Wallace, 2001, p.859). For instance, when the prices of coffee pod machines went below production costs Senseo continues to succeed as the losses in machine sales are compensated by the profits from coffee sales. Internationalization Hollensen (2010) identifies three models that can define how organizations enter foreign markets namely network, transaction cost and Uppsala models. These models may depend on factors like the type of business; the nature of target markets; the position of the firm in terms of resources; and the corporation motive to include others. Network model is where the supplier develops a good relationship with the buyer and internationalizes in order to service the customer better from another location while depending on resources controlled by other firms. Transaction cost theory is when a firm enters a foreign market and creates activities internally instead of outsourcing especially through exports or foreign direct investment (Dunning Lundan, 2008, p.70). Uppsala model is about how firms gradually increase and intensify their activities in foreign markets by first gaining experience from home markets before proceeding to international markets. From the analysis of Senseo case study, it is evident that the entry strategy to foreign markets can be explained through Uppsala model. The initial market for the firm was the Scandinavian countries where the partners came from. As the demand for coffee pod machines increased in the neighboring markets of France and Germany, the firm would enter the markets. This is reflected in the market being concentrated within the Western part of Europe. Certainly, the single serve brewing concept has proved successful in Europe and the trend is still in the early stages in the U.S. and is yet to impact on developing countries (Hollensen 2010, p.138). In this respect, it would be worth to suggest that transaction cost model for internationalization would serve Senseo business better. This is because the company is well established and has vast resources that can be used to extend assumed business in other potential markets through Foreign Direct Investment (FDI). According to Cavusgil et al (2008), the fundamental challenge facing the firms entering international markets centers on solving managerial problems in these markets (p.5). But Senseo managers have proved to be competent enough such that they can be able to make eff ective decisions about how to mitigate the risks associated with Internationalization. In addition, there are many opportunities in the markets that the company is slack in operation. The American market is the largest in terms of coffee consumption while the Asian emerging markets have opportunities related to economic growth. As Dunning and Lundan (2008) connote, the company should engage market-seeking investment in order to exploit new market besides sustaining the existing one (p.70). In fact, competition in coffee pods machines is concentrated in European countries and moving away from these markets would suggest low competition. Therefore, Senseo should consider entering the emerging markets such as China, India and Brazil. While the developed markets are threatened by saturation, the emerging markets lack branded firms that offer coffee pod machines as well as the coffee pods and capsules. References Baron, D. 2005. Business and the surrounding environment. Journal of Policy Analysis and Management, Vol. 13 (1), pp. 205-208. Cavusgil, S. T., Knight, G., Riesenberger, J. 2008. International business. Upper Saddle River, NJ: Prentice Hall. Cavusgil, S. T., Knight, G., Riesenberger, J. Yaprak, A. 2009. Conducting market research for international business. Upper Saddle River, NJ: Prentice Hall. De Mooij, M. 2010. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Thousands Oak, CA: SAGE. Dunning, J. H. Lundan, S. M. 2008. Multinational enterprises and the global economy. London, UK: Edward Elgar Publishing. Economist Intelligence Unit Limited. 2009. Unlocking innovation in China: An economist intelligence unit report. Available at:Â  http://www.finfacts.ie/biz10/EIU-Innovation_China-Cisco.pdf . Fedorova, E. Vaihekoski, M. 2009. Global and local Sources of risk in eastern European emerging stock markets. Journal of Economics and Finance, Vol.59 (1), pp.1-19. Harrison, J. S. John, C. H. 2009. Foundations in Strategic Man agement. Florence, KY: Cengage Learning. Hitt, M., Ireland, D., Hoskisson, R. 2011.Strategic management: Competitiveness and globalization Concepts. Mason: South Western Cengage Learning. Hollensen S. 2010. Global Marketing: A decision oriented approach. Upper Saddle River, NJ: Pearson. Johnson, G., Scholes, K. Whittington, R. 2008. Exploring corporate strategy: Text cases. New York: FT/Financial Times. Spence, M., Kale, S. 2011. Optimizing the internal value chain: Principles and practices. Journal of Management Organization, Vol. 14 (2), pp. 193-206. Tsui, A., Lau, C. 2002. The management of enterprises on the People’s Republic of China. Dordrecht: Kluwer Academic Publishers Group. Varga, M. 2010. Analyzing the Australian fashion industry according to Porter’s five forces. New York, NY: GRIN Verlag. Wallace, P. D. 2001. Encyclopedia of Ecommerce. New Delhi, India: Sarup Sons. This case study on Senseo: Creating Competitiveness through an International Alliance was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Trophy Husband

Editha meets her fiancà © under rather boring and lackluster circumstances. Her fiancà ©, George Gearson was simply a male friend and in a moment that she could not take back, she had accepted his proposal of marriage, â€Å"George Gearson had simply asked her for her love†¦, and she gave her love to him, without, as it were thinking (258).† Editha is seeking her knight in shining armor. She wants to experience the â€Å"high† of being with a man who could â€Å"do something worthy to have won her (259).† This woman, not satisfied with the state of her relationship chooses to change it. A war is taking place and Editha sets into motion a plan of action that will have George be an active participant in it. This paper will attempt to illustrate the persuasive techniques of an idealistic woman in her quest for the â€Å"trophy husband†. Throughout history men have lived and died for their religious beliefs. Wars have been won and battles have been lost in the name of higher deities. Both men and women have taken up the sword in the name of a higher power. From the Crusades to the recent tragedy in New York, strong and charismatic leaders have taken men and filled them with religious fervor in order to get them to do what they believe is right. Editha attempts to fill George with this type of religious zeal. George is solemn and depressed about the war (258). He also has an antiwar mentality and declares, â€Å"But war! Is it glorious to break the peace of the world? (259).† Editha seeks to change George’s views on war by bringing into question his loyalty to God. Editha would like George to fight in this war and assumes the role of a charismatic religious leader and attempts to alter George’s beliefs about the war. Editha tries to convince George that the war is part of God’s ma ster plan. Editha informs! George â€Å"that it wouldn’t have come to this, if it hadn’t been in the order of Providence (259).† She tells G... Free Essays on The Trophy Husband Free Essays on The Trophy Husband Editha meets her fiancà © under rather boring and lackluster circumstances. Her fiancà ©, George Gearson was simply a male friend and in a moment that she could not take back, she had accepted his proposal of marriage, â€Å"George Gearson had simply asked her for her love†¦, and she gave her love to him, without, as it were thinking (258).† Editha is seeking her knight in shining armor. She wants to experience the â€Å"high† of being with a man who could â€Å"do something worthy to have won her (259).† This woman, not satisfied with the state of her relationship chooses to change it. A war is taking place and Editha sets into motion a plan of action that will have George be an active participant in it. This paper will attempt to illustrate the persuasive techniques of an idealistic woman in her quest for the â€Å"trophy husband†. Throughout history men have lived and died for their religious beliefs. Wars have been won and battles have been lost in the name of higher deities. Both men and women have taken up the sword in the name of a higher power. From the Crusades to the recent tragedy in New York, strong and charismatic leaders have taken men and filled them with religious fervor in order to get them to do what they believe is right. Editha attempts to fill George with this type of religious zeal. George is solemn and depressed about the war (258). He also has an antiwar mentality and declares, â€Å"But war! Is it glorious to break the peace of the world? (259).† Editha seeks to change George’s views on war by bringing into question his loyalty to God. Editha would like George to fight in this war and assumes the role of a charismatic religious leader and attempts to alter George’s beliefs about the war. Editha tries to convince George that the war is part of God’s ma ster plan. Editha informs! George â€Å"that it wouldn’t have come to this, if it hadn’t been in the order of Providence (259).† She tells G...

Plan for Establishing a Career Development Function HRD 420 Research Paper

Plan for Establishing a Career Development Function HRD 420 - Research Paper Example In this discussion, I will provide comprehensive information concerning my plans for the development of career function in the Transliners Company. I am a Human Resource Manager at a Company known as the Transliners; it is a transport Company that offers the Public local transportation services by use of Buses and Cars that are hired. The Company also transports luggage and other goods; I have conducted substantial research and found out that the transportation business is a very crucial and sensitive sector that requires personnel with properly developed careers. This will be the first step I will take in the development of the careers of the employees at the Transliners Company. It shall involve identification of the available capacities, knowledge and skills that are currently possessed by the employees (Rouda 2008). This assessment shall be undertaken through different five imperative steps involving: Conducting a gap analysis study which will provide data on available and lacking pertinent career development aspects. The second stage under needs assessment will be identification of the Company’s interests as well as the priority and the need for career development among the employees. Consequently, the third step will encompass identification of the possible employee performance challenges that may arise due to poor career planning. This step shall be followed by, undertaking a comparison by finding out future challenges that may occur among the employees if the career development function is not conducted. Finally, I will communi cate my findings to the top managers on the importance of a proper career development function in the Company. This shall involve the identification and evaluation of new ideologies, skills, experiences and knowledge that various employees possess and those that they would like to acquire. The objective of formulating the goals shall be driven by several questions such as:

Unemployment and Labor Essay Example | Topics and Well Written Essays - 1000 words

Unemployment and Labor - Essay Example Unemployment and labor Decrease in labor demand and low cost of labor may also result into labor market movement. This is because the mentioned determinants will depress the incomes of labor. Other determinants of labor market movement include culture and demographics. This also includes cyclical elements like government benefits, demand for workers, and unemployment generosity. According to recent studies, labor market can also be determined by indicators such as: distribution of labor force by gender, age, and participation rates; level of education; employment distribution by sex and age; class of workers; status of job; employment rate by sex; unemployment rate by sex and age; and number of people not employed and distribution by age and sex. The labor market movement is determined by many other factors depending on the distribution of labor characteristics in that market. Educational level and qualification has a central role in job transition in the labor market. Work experience and structural factor s also influence the possibility of labor movement and the direction in all market segments. Labor market competition and attitude towards immigration are also determinant factors to be considered. Based on education, investment on human capital and specialization in various occupations may also determine movement within labor market. In order to forecast the rate of unemployment and nonfarm payroll change for November, I will make use of the past rates of employment in history. The prevailing market demands for labor, labor cost, required education level, rate of economic growth, unemployment policies, and interest rates. In the process of ascertaining the forecasted rate of unemployment, I will use the flexicurity debate concept that combines the flexibility of labor market with the security of employees. This concept has been formulated and initiated globally in attending to unemployment. As a concept it shows the necessity of balancing the need for protecting the security of labor market with the need for sufficient flexible labor market. The flexicurity policy is a reliable and flexible contractual agreement via modern labor law and agreement collectively with the employee’s organization. This determines the continual opportunity for training employees for employability and adaptability. This will help me in forecasting the rate of unemployment. Active and effective policies of labor market assist employees to cope the drastic changes. This helps in minimizing the duration of unemployment and even facilitates the movement to new jobs. These policies also encourage employment, provide for sufficient support in terms of income, facilitate the coverage of the provision of social protection, and facilitate the mobility of labor market. Hence, the details of the policies will help me forecast the rates of unemployment. The history of protection of labor is primarily about the working class and the labor movement development. The policies of labor protection have been used before in determining social welfare and economic development. The need to protect the rights of workers has since made the government to get involved in the regulation of policies. These policies are often used to determine compensation and benefits accorded to workers. Therefore, the labor protection policies can a lso be used to forecast the nonfarm payroll change as